# Kadence Brand Kit

A shareable snapshot of the Kadence visual identity — logo, color, type, and the
Frame/Node visual grammar. Built for life-insurance agents, agencies, and anyone
producing Kadence-branded material.

## Open it

The full visual brand kit lives online at **https://www.startkadence.com/brand-kit**.
That page documents the whole system and lets you copy any color by clicking its swatch.

This zip is the offline handoff: every asset in `assets/`, the `DESIGN.md`
design spec, and `brand-spec.json` (machine-readable tokens you can hand to an
AI tool). Drop `DESIGN.md` straight into Claude Code or similar to brief it on
the Kadence look.

## What's inside

```
kadence-brand-kit/
  CLAUDE.md                  Instructions an AI tool reads first (Claude Code etc.)
  DESIGN.md                  The full design spec (human + AI readable)
  README.md                  This file
  brand-spec.json            Machine-readable design tokens
  assets/
    logos/
      kadence-lockup.svg          Primary logo — Node + wordmark (for light bg)
      kadence-lockup-reverse.svg  Reversed logo (for rust / dark bg)
      kadence-monogram.svg        The "K" app mark (snow on rust tile)
      kadence-wordmark.svg        Wordmark only (canonical text asset)
    icons/
      favicon.svg / favicon.ico   Browser tab icons
      apple-touch-icon.png        iOS home screen, 180×180
      icon-192.png / icon-512.png PWA icons (purpose: any)
      icon-maskable-512.png       Android adaptive icon (safe-zone)
    marks/
      frame.svg                   The Frame — stroked square primitive
      node.svg                    The Node — filled square primitive
```

## The short version

- **Color:** warm Snow `#FDFAF7` base, near-black `#1D1C1B` text, one rust accent
  `#80382E` used sparingly. **Lavender `#E2E8E9` is our blue** — a cool surface
  for alternating section rhythm, not a second brand color.
- **Type:** Geist (sans) for everything; Geist Mono for eyebrows and labels.
  Headlines are sentence case, never ALL CAPS. *(Intended licensed faces: Arbeit
  Pro and Aeonik Mono.)*
- **Grammar:** two primitives — **the Frame** (stroked square, never filled) and
  **the Node** (small filled square). Focus within structure.
- **Spelling:** **Kadence**, with a K, everywhere.

## Source of truth

This kit is a snapshot. The canonical, machine-readable contract lives at
`kadence-hq/brand/design.md`. When the brand changes, change that first, then
regenerate these assets. Site tokens mirror it in
`kadence-website/src/styles/global.css`.