The leads you already paid for are closing with someone faster.
Move the sliders to your real numbers. This isn't a quote. It's the commission slipping past you every month while you're on the phone with someone else.
Kadence answers every lead in under 10 seconds, so those cold leads never go cold.
At your numbers, Kadence pays for itself with 12.0x its own cost every month — the rest of what you're losing is yours to keep.
Book a 15-minute walkthroughThis estimate is illustrative and based on the figures you enter, using industry response-time research (78% of buyers purchase from the first responder). It reflects commission associated with leads reached too late to convert. It is not a guarantee of income or results. Individual outcomes depend on your market, product mix, and sales process.
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Frequently Asked Questions
Why does responding to a lead in seconds matter so much?
Contact and qualification rates fall sharply after the first few minutes, and in life insurance the first producer to respond usually wins the policy. When you are on the phone with someone else, a lead that waits often buys from a faster agent. Answering in seconds keeps those leads in your pipeline instead of someone else's.
How does this calculator estimate what slow response costs me?
It multiplies your monthly leads by the share you reach too late, giving the leads that go cold. Those cold leads times your close rate give the deals you would have closed had you reached them in time; times your average commission gives the commission lost each month. It also shows the lead spend you paid for leads nobody reached.
What should I enter for average commission per placed policy?
Enter your typical first-year comp on a case. Use a blended figure across your product mix if you sell several lines. The output scales directly with this number, so a realistic average keeps the estimate grounded rather than optimistic.
Is the figure a guarantee?
No. It is an educational estimate that depends entirely on the figures you enter, not a promise of results. Actual outcomes vary by market, product, and process. Kadence does not provide financial advice. Use the figure to frame the value of faster follow-up, not as a forecast.