Why Kadence Products AI Agents How It Works The Edge Results Team FAQ

Brand Kit · v1.0.0

Kadence

The growth system for life-insurance agents and agencies. A minimalist, editorial, architectural identity built on precision, trust, and clarity, with one rust accent, generous air, and two geometric primitives.

Download the full brand kit (.zip)

One file: every logo, mark, and icon plus CLAUDE.md (instructions an AI tool reads first), DESIGN.md, the full design spec you can drop straight into Claude Code or another AI tool, and a machine-readable brand-spec.json.

Domain  startkadence.com Aesthetic  Editorial / Architectural Accent  Saddle Brown #80382E Updated  2026-06-04

02 / Color

Palette

Monochrome warmth, one rust accent.

A warm Snow base, near-black text, and a single rust accent used with restraint. The cool Lavender is our blue, the calm counterweight to the rust, and it deserves more airtime: alternate it with Snow to give long pages an editorial rhythm. This section sits on it. Click any swatch to copy its hex.

Core palette · the four that matter

Full tokens · for developers

Accent sparinglyOne rust CTA per view. Rust marks intent, never a background fill or decorative wallpaper.
Use the blueLavender is the brand's calm. Alternate Snow and Lavender sections for rhythm; float Snow cards with a border on top of it.
Contrast holdsBlack on Snow 16.4:1 · Snow on Rust 8.1:1 · Subtle on Snow 5.5:1. All clear WCAG AA.
No rainbowMonochromatic with one accent. Never tint the rust outside bright and deep. No gradients.

03 / Typography

Type

Geist for voice, Geist Mono for the technical register.

One cohesive family does the work. Headlines and body share Geist; the mono face is reserved for eyebrows and labels. Headlines are always sentence case, never ALL CAPS.

Aa
Geist · Regular 400 to Bold 700
Sans / Display + Body. Display, headlines, subheads at 600-700; body at 400, 1.6 line-height.
intended: Arbeit Pro (Studio Few)
Aa
Geist Mono · Regular 400
Mono / Labels. Eyebrows, field labels, technical accents. Uppercase, tracked 0.1em. Use sparingly.
intended: Aeonik Mono
Display64 / 0.95
Grow your book of business
H148 / 1.1
Coverage your clients trust
H232 / 1.1
A system built on precision
H324 / 1.25
Subheads and card titles
Body16 / 1.6
Default reading size for dense, insurance-adjacent information. Generous line-height keeps long passages scannable.
Eyebrow11 mono
Coverage · Features · Pricing

04 / Visual grammar

Primitives

Two shapes carry the whole system.

The Frame and the Node are the Kadence vocabulary: architectural, precise, and never decorative for its own sake. Everything geometric in the brand derives from these two.

The Frame

A stroked square, no fill. A visual container that echoes architectural structure and the rectangular nature of a policy document. Wrap imagery and callouts. Never fill it; its power is the negative space inside.

SVG ↓ PNG ↓

The Node

A small filled square. A point of focus, precision, measurement. Marks list bullets, timeline points, metric callouts, and sits beside the wordmark. Always small; restraint is the point. Never larger than 10px in context.

SVG ↓ PNG ↓

Frame + Node

Together they read as focus within structure, the core idea of Kadence. The Frame holds context; the rust Node marks the moment that matters. This pairing is the signature, used as section markers and feature accents.

SVG ↓ PNG ↓

05 / Components

Building blocks

Architectural, never playful.

Soft corners (6-10px), hairline borders, flat-first surfaces. No pills, no circles, no drop shadows on text. One primary action per view.

Buttons

Primary rust, secondary outline. 12×24 padding, 6px radius, bold.

Eyebrow label

Coverage

Mono, 11px, uppercase, tracked 0.1em, rust. Categorizes before a headline.

Card

Floating on any surface

Snow fill, 1px border, 10px radius, elevation 1. The hairline keeps it visible on both Snow and Lavender sections.

06 / App icons

Favicon & PWA

The K monogram, snow on rust.

One geometry, rasterized per platform. The rust tile leads with the signature accent and reads on any home screen. Every file is downloadable below.

favicon.svg
favicon.svgscalable tile · SVG ↓
 apple touch icon
apple-touch180×180 · PNG ↓
 icon 192
icon-192PWA any · PNG ↓
 icon 512
icon-512PWA any · PNG ↓
 maskable icon
maskable-512Android safe-zone · PNG ↓
 favicon.ico
favicon.icolegacy multi-res · ICO ↓

07 / Standards

Do & Don't

Restraint is the brand.

✓ Do
  • Use sentence case for every headline.
  • Let whitespace breathe, padding first, density second.
  • Wrap purposeful imagery in the Frame.
  • Use Nodes as bullets and timeline markers.
  • Lead a headline with the mono eyebrow.
  • Limit rust to one CTA per view.
  • Keep body copy at 16px / 1.6 minimum.
× Don't
  • Don't fill the Frame, it is always stroked.
  • Don't use pill or circle shapes. No rounded-full.
  • Don't use rust as a large background fill.
  • Don't mix more than two type weights per block.
  • Don't put drop-shadows on text.
  • Don't retint the rust outside bright and deep.
  • Don't use rainbow palettes or gradients.

08 / Downloads

Handoff

Every asset, hosted and downloadable.

Logos and grammar marks ship in both SVG and PNG; favicons ship per platform. Right-click to copy a link, or use the download links below.

Logos

Primary lockupSVG Primary lockupPNG Reversed lockupSVG Reversed lockupPNG WordmarkSVG WordmarkPNG MonogramSVG MonogramPNG

Grammar marks

FrameSVG FramePNG NodeSVG NodePNG Frame + NodeSVG Frame + NodePNG

Favicons & icons

faviconscalable tileSVG faviconlegacy multi-resICO apple-touch-icon180×180PNG icon-192PWA anyPNG icon-512PWA anyPNG icon-maskable-512Android safe-zonePNG

Docs & spec

CLAUDE.mdAI-tool instructionsMD DESIGN.mdfull design specMD README.mdkit orientationMD

Prefer one file? Download the full kit (.zip), it bundles every asset above plus CLAUDE.md, DESIGN.md and brand-spec.json. Machine-readable design tokens are also embedded in this page as <script type="application/json" id="kadence-brand-spec">.

Brand questions or need a format that is not here? Email hi@startkadence.com.

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