For brokers & agencies

Your best producer answers in minutes. Your agency answers in hours.

Enter your agency. This is what the gap between your best day and your average day costs — in lost commission, wasted lead spend, and admin hours that never had to be paid for.

Your numbers

Producers on your team 8

2 30

Leads per producer / month 45

10 150

Cost per lead $28

$5 $100

Leads lost to slow response

Share going cold before a producer calls back.

35%

10% 60%

Average commission per placed policy $650

$200 $2,000

Close rate on leads reached in time 20%

5% 45%

What the gap is costing you

Walking out the door every month

$19,908

per month, across your team

Leads that go cold every month: 126
Of those, ones you'd have closed: 25
Commission lost: $16,380
Lead spend wasted: $3,528
Total lost every month: $19,908

Over a year

$238,896

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Full name

Your email

Phone

Company

Team size

Every producer on your team answers in under 10 seconds, on their best day and their worst.

What you are losing now see above

Kadence, up to 15 seats $2,000/mo

At your numbers, what you are losing every month is 10.0x what Kadence costs to fix it.

Book a 15-minute walkthrough

This estimate is illustrative and based on the figures you enter, using industry response-time research (78% of buyers purchase from the first responder). It reflects commission associated with leads reached too late to convert, plus the lead spend on those leads. It is not a guarantee of income or results. Individual outcomes depend on your market, product mix, and sales process.

Related terms and guides

Frequently Asked Questions

What does slow lead response cost a life insurance agency?

Two things at once. You lose the commission on leads that closed with whoever answered first, and you lose the money you already spent buying those leads. This calculator adds both, because an agency owner is out both, then multiplies across every producer on the team.

Why does the agency total include wasted lead spend?

A producer feels the missed commission; an owner also wrote the cheque for the lead. A lead nobody reached in time returns nothing on that spend, so the cost per acquired policy on every lead you did close quietly rises. Both numbers are shown separately in the breakdown.

My producers are not all the same speed. What do I enter?

Use a team-wide honest average for the share of leads lost to slow response. The point of the calculator is the gap between your best day and your average day, so an optimistic figure understates exactly the thing you are trying to measure.

Is the figure a guarantee?

No. It is an educational estimate driven entirely by your inputs, not a promise of results. Actual outcomes vary by market, product mix, and process. Kadence does not provide financial advice.