The Last Post Is Old
A prospect checks your agency after a referral and finds a page that has gone quiet. Your online presence does not reflect the business you run.
Consistent agency marketing
Be The Agency They Remember Recognize Call Recommend
Keep your agency visible while your team serves clients. Kadence helps plan, prepare, and schedule your content, so staying in touch does not become another job for the owner.
Current Reality
Your Marketing Stops When Business Gets Busy.
A full calendar should not make your agency disappear from view. When publishing depends on the owner finding time, prospects hear from you in bursts instead of building familiarity.
Content Eats Your Time
Choosing topics, writing captions, and organizing edits take time away from producers, clients, and the decisions only you can make.
Contacts Hear Nothing
Past inquiries and current clients sit in your database until someone remembers to send an email. There is no steady reason to think of your agency.
Good Service Stays Quiet
Your team takes care of clients, but review requests are easy to forget. The experience people have with you rarely reaches the next buyer.
Your marketing rhythm
A Plan Your Team Can Keep Running
- 3 Touchpoint Types Social, email, and review requests
- 1 Content Calendar Know what is scheduled next
- 1 Approval Process Agree what can be published
- 4 Setup Phases Scope, prepare, approve, launch
How it works
From Good Intentions To A Steady Presence
Turn the questions your clients ask into a content plan your agency can keep publishing.
01
Set The Direction
We plan around the people you want to reach, the services you offer, and how your agency should sound. Together, we choose the content and publishing schedule before production starts.
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02
Prepare The Content
We prepare the posts and campaigns in your content plan using your brand and approved source material. Filming and other production services depend on the package you choose.
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03
Review Before Release
Your designated reviewer checks the material through the agreed approval process. Carrier approvals and any required insurance disclosures stay part of your review responsibilities.
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04
Keep A Steady Rhythm
Approved posts and email campaigns are scheduled on connected channels. Review requests can follow selected client interactions using the timing and permissions you approve.
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05
Bring Replies To People
Your team handles questions and sales conversations. Publishing and engagement information help us plan what to make next.
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Results to work toward
Stay Familiar Before They Need An Agent
Keep your name in front of clients without making content another job for your team.
Time Back
Hand off content preparation and keep your focus on clients and the agency.
Warmer Conversations
Give people useful reasons to recognize your name before they reach out.
Steady Visibility
Keep approved content moving when your producers are busy with clients.
A Clear Calendar
Know what is planned and where an approval is holding up publication.
Your Brand Intact
Keep the voice of your agency consistent across the content we prepare.
Client Voices
Make asking for honest feedback part of the client experience.
What it is worth
What Is Your Content Time Worth?
Count the time your team spends planning, writing and scheduling. Model the share a scoped content service could take off their plates.
Share of content time you could delegate 50%
Choose an assumption to explore. This is your scenario, not a measured Kadence result.
3
Include each person once.
12
Planning, drafting, editing and scheduling. Keep approval time with your team.
$40
Time value is not cash savings unless paid hours or outside costs actually fall.
18 staff hours released per month in this scenario
Annual value of time released
$8,640
That is $720 in monthly time value, not cash savings.
Annual value of time released: $8,640. $720 in monthly time value, not cash savings.
- Hours released per year
- 216
- Hourly time value
- $40
- Share of entered time released
- 50%
Illustrative value of time released, not guaranteed savings or a reduction in payroll. Weekly models use 52 weeks per year. Excludes Kadence fees and usage. Do not add overlapping scenarios. How we calculate this
We do the setup
Build Your Marketing Rhythm With Us
We connect your brand, content calendar, and publishing channels. Your scope, account access, and approvals set the launch schedule.
- Phase 1
Agree On The Scope
We confirm channels, deliverables, and cadence. You know which production services are included before work starts.
- Phase 2
Set The Review Rules
We collect brand materials and identify your approver. Together we define what needs review before it reaches your audience.
- Phase 3
Build The Calendar
We prepare the first agreed content cycle and connect the selected channels. You review the content and schedule.
- Phase 4
Start Publishing
Approved content goes live on the agreed cadence. Your team knows how to handle replies and request changes.
FAQ
Before We Publish
What agency owners ask about keeping their marketing consistent.
Is all content production included with every subscription?
No. Content volume, channels, filming, editing, and campaign support depend on your agreed scope. We confirm the deliverables and your responsibilities before work begins, so the marketing plan matches the service you are buying.
Will the content sound like our agency?
We start with your brand, audience, approved services, and preferred tone. Your review process helps keep the content consistent with how you want the agency represented. We do not invent client stories, credentials, or results.
Who approves insurance-related content?
Your designated reviewer approves content according to your agency and carrier requirements. Kadence supports the agreed workflow, but does not replace your compliance review or a licensed professional. Personalized coverage questions go to your licensed team.
Can you work with our existing social accounts?
We confirm the supported channels and account access during setup. Approved posts can be scheduled to connected accounts. The exact channels and work included are recorded in your scope.
Can we keep in touch with existing contacts by email?
Yes. Email campaigns can use approved contact segments and messaging. We agree on audience selection, permissions, cadence, and opt-out handling before sending. The aim is useful ongoing contact, not sending every message to your entire database.
How do review requests work?
We can configure requests for honest reviews after selected client interactions. You approve the timing and wording. A request does not guarantee a review or a positive rating, and the workflow should not filter out dissatisfied clients from being asked.
Does this guarantee followers or new leads?
No. This gives your agency a repeatable content and communication process. Reach, engagement, and inquiries depend on your audience, channels, material, and other factors. We do not promise a follower count or sales result.
Still have a question? Email us at hi@startkadence.com
Keep your agency in the conversation.
See how a steady content plan keeps your agency in front of the people you serve.