AI search
How a Solo Agent Builds a Digital Presence AI Search Cites
Agencies with 20+ Google reviews rank far above those with five or fewer: the local AEO playbook a solo insurance agent can run alone, no team required.
11 min read
Kadence Guides — Page 16
Guides
Kadence Guides
Page 16 of 41.
lead conversion
The Agency Operator's Guide to Converting More of the Leads You Already Pay For
Leads reached within 5 minutes convert up to 100x more than those reached after 30 minutes: a team-wide guide to response time, cadence, and lead cost tracking.
11 min read
IMO operations
How IMOs Should Structure Downline Production Visibility and Override Commission Tracking
A 400-agent IMO hierarchy loses $50,000 to $150,000 a year to manual override errors; here's how to structure production visibility and tracking instead.
9 min read
IMO contract levels
Structuring IMO Contract Levels to Balance Producer Incentives and Override Margins
Cap total override payout near 60% of carrier gross margin, use 3 to 5 production tiers, and keep new-business splits 15 to 20 points above renewals.
9 min read
speed to lead
Solo Agent's Guide to Answering Every Lead After Hours (2026)
47% of insurance inquiries arrive after hours. A solo agent's 2026 playbook for capturing every lead without hiring staff or losing sleep.
10 min read
lead scoring
How to Build a Lead Scoring Model for High-Intent Prospects
A 0 to 100 point scoring model with an 80+ threshold for instant outreach lifts producer contact rates; this guide gives agency teams a 7-step build process.
10 min read