paid social
The Paid Social Playbook for Life Insurance Agencies (2026)
Facebook insurance leads run $15 to $40 each. See compliant targeting, ad formats, and the 5-minute follow-up that turns clicks into appointments.
8 min read
Kadence Blog — Page 39
Insights
The Kadence Blog
Page 39 of 93.
IMO
How IMOs Use Commission Analytics to Predict Downline Attrition
Commission analytics predicts downline attrition with over 85% accuracy, per predictive modeling research; here is the IMO framework to act on it.
10 min read
insurance referral system
Solo Agents Build a Referral Engine Without Leads (2026)
Referred leads close at 30 to 50% versus 10 to 20% for cold leads, per a 2026 referral playbook; here's the automated system solo agents can build alone.
10 min read
lead vendor vetting
The Definitive Agency Owner's Checklist for Vetting Lead Vendors Under the One-to-One Consent Rule
A five-point consent gate, 30-50 lead test batches, and 24-month retention define how agency owners vet vendors under the FCC's evolving consent rule.
10 min read
IMO downline compliance
A 5-Gate License Compliance System for IMO Downlines
A five-gate routing framework stops unlicensed lead assignment across an IMO downline, cutting the 15 to 20 percent lead loss common without it.
9 min read
outcome-linked commissions
How Outcome-Linked Pay Reshapes Agency Profits in 2026
IRDAI's 2026 proposal slashes first-year commissions from 35% to 20% of premium, forcing agencies to rebuild pay plans around persistency, not volume.
10 min read