Kadence Glossary

Glossary

The Kadence Glossary

Page 11 of 11.

Diagram of an inbound insurance lead flowing through CRM routing rules to an assigned producer

What Is Lead Routing? A 2026 Agency Definition

Lead routing assigns each inbound lead to the right licensed producer via CRM rules; 2026 benchmarks show top agencies now contact leads in under 60 seconds.

6 min read June 7, 2026

speed-to-lead

What Is Speed to Lead?

A plain-language definition of speed to lead and why it decides which agency wins the policy.

1 min read June 6, 2026

Kadence Glossary — Page 11

The Kadence Glossary

What Is Lead Routing? A 2026 Agency Definition

What Is Speed to Lead?