MGA
What Is an MGA (Managing General Agent) in Insurance?
The U.S. MGA market hit $114.1 billion in direct premiums written in 2024, per Conning. Learn what an MGA is, how binding authority works, and how it differs from an IMO.
6 min read
Kadence Glossary — Page 10
Glossary
The Kadence Glossary
Page 10 of 11.
persistency rate
Persistency Rate: How Multi-Line Policy Bundling Solidifies Long-Term Agency Valuation
2026 agency retention benchmarks show top-quartile agencies retain 92%+ of clients; multi-line bundling and renewal discipline protect valuation multiples.
6 min read
lead-to-close-rate
What Is Lead-to-Close Rate? 2026 Benchmarks and Formula
Lead-to-close rate divides closed policies by total leads. 2026 benchmarks show conversion from a 2.46% blended average to over 60% on warm referrals.
8 min read
aeo
What Is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is structuring an insurance agency's website so AI search tools like ChatGPT, Perplexity, and Google AI Overviews cite it as the direct answer.
4 min read
voice-ai
What Is Voice AI?
Voice AI is software that answers inbound calls in under 60 seconds, per 2026 benchmarks, and books appointments for independent insurance agencies.
6 min read
contact-rate
What Is Contact Rate? Insurance Lead Metric Explained
Contact rate is the share of insurance leads an agency reaches. 2026 benchmarks show sub-5-minute response can lift contact rates by 3.8x, per industry data.
7 min read