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Lead routing is the rules engine that assigns each inbound lead to the right producer the moment it lands. Here are the common models, where insurance routing differs, and how routing feeds speed-to-lead.
A plain-language definition of Voice AI for insurance agencies: software that answers inbound calls, texts leads back, and books appointments.
Lead-to-close rate is the full-funnel metric that divides closed policies by total leads. Learn how it differs from contact rate and which agency-growth levers move it.
Answer Engine Optimization (AEO) is structuring an insurance agency's website so AI search tools like ChatGPT, Perplexity, and Google AI Overviews cite it as the direct answer.
A plain-language definition of speed to lead and why it decides which agency wins the policy.