lead scoring
What Is Lead Scoring for Insurance Agencies?
Lead scoring assigns numeric values to prospects using fit and intent signals. Agencies using AI-powered scoring see 38% higher conversion rates. Here's the full framework.
5 min read
Kadence Glossary — Page 5
Glossary
The Kadence Glossary
Page 5 of 11.
zero-click search
What Is Zero-Click Search? A Glossary Guide for Insurance Agencies in 2026
64.82% of Google searches in 2026 end without a click. Learn what zero-click search means, how AI Overviews shrink agency traffic, and the exact tactics to earn citations instead.
5 min read
AI citations
What Are AI Citations and How Does a Business Earn Them?
AI citations earn insurance agencies direct source credit in ChatGPT, Perplexity, and Gemini answers. Learn the 5 operational moves that turn content into citations.
6 min read
field underwriting
What Is Field Underwriting in Life Insurance?
Field underwriting drives 20 to 40% higher close rates. Learn the core process, compliance rules, and how accelerated underwriting cuts issuance from weeks to 24 hours.
5 min read
aged leads
What Are Aged Leads in Insurance? Definition, Costs, and Conversion Benchmarks
Aged insurance leads cost 70 to 90% less than real-time leads. See 2026 conversion benchmarks, tiered pricing, contact cadence, and current TCPA compliance rules after the FCC rule was vacated.
6 min read
policy replacement
What Is Policy Replacement in Life Insurance?
Policy replacement triggers NAIC Model 613 compliance rules, a 5-business-day insurer notice deadline, at-application disclosures, and state penalties for repeat violations. Here is the agency operator's framework.
4 min read