lead vendor
What Is a Lead Vendor for Insurance Agencies?
Lead vendors sell pre-generated consumer inquiries to insurance teams. See 2026 cost benchmarks by lead type, the 5-minute contact rule, and TCPA compliance requirements.
6 min read
Kadence Glossary — Page 6
Glossary
The Kadence Glossary
Page 6 of 10.
call abandonment rate
What Is Call Abandonment Rate in Outbound Dialing? The 3% Rule Explained for Insurance Agencies
The FTC and FCC cap outbound call abandonment at 3% per campaign, with TCPA damages up to $1,500 per call and FTC fines up to $51,744 per violation.
7 min read
general agent
What Is a General Agent (GA) in Life Insurance?
A General Agent (GA) holds delegated carrier authority to recruit, contract, and support producers. Learn how GAs and BGAs structure commissions, compliance, and scale for independent agencies.
5 min read
commission vesting
What Is Commission Vesting in Insurance?
A fully vested book of business is worth 1.5x to 2.5x annual renewals. Learn the 4 vesting types, how they affect agency valuation, and how agents protect ownership.
5 min read
book of business
What Is a Book of Business in Insurance? Definition, Valuation, and Ownership
A book of business now trades at 1.5x to 2.5x annual commissions, per Chapter Blog's 2026 valuation guide, with M&A deal volume shifting industry-wide.
7 min read
live transfer
What Is a Live Transfer Lead in Life Insurance?
Live transfer leads convert at 12%, 25% and cut follow-up time by 90%. Learn how they work, what they cost ($35, $70/call), and how to run them compliantly at scale.
6 min read