carrier appointment
What Is a Carrier Appointment in Insurance?
Independent agencies should cap any carrier at 30% of premium and hold 5 to 7+ core appointments. See 2026 timelines and compliance rules for agencies.
8 min read
Kadence Glossary — Page 6
Glossary
The Kadence Glossary
Page 6 of 11.
lead economics
Exclusive vs Shared Insurance Leads: What's the Difference?
Exclusive leads cost $20 to $50 and convert at 8 to 15%. Shared leads cost $8 to $20 but convert at just 1 to 5%. Here's the operational math every agency owner needs.
5 min read
PPGA
What Is a PPGA (Personal Producing General Agent)?
A PPGA earns dual compensation from personal sales and sub-agent overrides. Learn how the PPGA model differs from career agents, how licensing works, and what it means for agency growth.
6 min read
power dialer
What Is a Power Dialer for Insurance Agents? Definition, Cost, and Compliance
Power dialers lift agent talk time by 200 to 400% and complete 60 to 80 calls per hour. Here's how they work, how they compare to predictive dialers, and when to use each.
5 min read
cost per acquisition
What Is Cost Per Acquisition (CPA) in Insurance Lead Buying?
CPA in insurance lead buying ranges from $33 to $3,000+ depending on vertical and lead type. Learn the 2026 benchmarks, formulas, and lead-mix strategies that keep acquisition costs profitable.
7 min read
lead vendor
What Is a Lead Vendor for Insurance Agencies?
Lead vendors sell pre-generated consumer inquiries to insurance teams. See 2026 cost benchmarks by lead type, the 5-minute contact rule, and TCPA compliance requirements.
6 min read