What Is Generative Engine Optimization (GEO)?
GEO improves AI search visibility by 30-40%. Learn how insurance agencies implement GEO, how it differs from SEO, and the benchmarks that prove it's working.
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GEO improves AI search visibility by 30-40%. Learn how insurance agencies implement GEO, how it differs from SEO, and the benchmarks that prove it's working.
U.S. carriers block 100% of unregistered business SMS as of February 2025. Here's what A2P 10DLC registration means for insurance agencies, what it costs, and how to stay compliant.
Agents bind coverage for carriers; brokers owe clients fiduciary duty, now recognized in 24 states per NAIC. See the 2026 pay and recruiting differences.
Independent agents place over 62% of all U.S. P&C premiums and own their book at 2.0, 3.5x revenue. See how captive and independent models compare on ownership, commissions, and growth in 2026.
A commission chargeback reclaims advanced commissions when a policy lapses or cancels. Agencies writing 150-200 policies a year can lose 15%-25% of annual revenue to chargebacks. Here is how the schedule works and how to protect your book.
Life insurance commissions run 50% to 120% of premium; advances front 75% to 100% upfront. Compare chargeback windows, tax risk, and recruiting tradeoffs.